Shaun Gibson
Tik Tok Relevant & Visual Direction
+ I assisted British singer Shaun Gibson in expanding his career in China by establishing and developing his TikTok (China version) account in 2018. I was responsible for conceptualising and executing creative short video content in London. Within a week, we achieved 3 videos with over 30,000 views each. As of 2023, the videos have received a total of 167,840 likes and gained 973,000 followers.
+ I was responsible for the visual planning during the release of Shaun Gibson's single "Imagination," which included styling and promotional photoshoots.
Britney Spears
China Official
Fan Club
+ As a fan of 90s pop music, I manage the "Britney Spears Official China Fan Club"(210K followers).
+ Apart from organising album group purchase campaigns, I voluntarily translated subtitles for relevant documentaries and legal documents during the "Free Britney" movement (generating a total of 6.7 million views), supporting equal conservatorship rights.
+ Organised a digital single group purchase activity for the song "Hold Me Closer," totalling 669 copies. Successfully helped the single achieve the record of reaching No.1 on the UK music download chart for the week of 1st September 2022.
